A good logo should be unique, attractive, concept based and graspable for its customers. Our professional logo design services focuses on all these major factors including color choices, visual elements etc. so that the new logo provides you with meaningful information about the company. We have created a series of logos as a brand identity of our clients. Our logos are pretty successful in gaining recognition, trust and admirations from our clients and their customers.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
1) What is brand? – The perceived emotional corporate image as a whole.
2) What is identity? – The visual aspects that form part of the overall brand.
3) What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
A logo is the most basic element of a company when it comes to its graphical representation. A corporate logo represents the face of a company and plays an important role in its marketing and branding strategies. So it is very important to choose a right logo designing company who understands your concept as well as the market.
We have designed lots of loges to different industrial clients. When one creates a logo, they should follow a logo design process to ensure that the final design suits the needs of the clients (not their wants).
I have written about the logo design process of professional logo designers in full here however below is the usual logo design process in short:
1) Design Brief: Conduct a questionnaire or interview with the client to get the design brief.
2) Research: Conduct research focused on the industry itself, on its history, and on its competitors.
3) Reference: Conduct research into logo designs that have been successful and current styles and trends that may be related to the design brief.
4) Sketching & Conceptualising: Develop the logo design concept(s) around the brief and research.
5) Reflection: Take breaks throughout the design process. This lets your ideas mature and helps you get renewed enthusiasm. Receive feedback.
6) Positioning: Position yourself as a contractor or build a long lasting relationship. ie. Client tells you what to do OR you guide the client to the best solution. The latter is usually best however personally, I try to find a happy medium.
7) Presentation: Choose to present only a select few logos to the client or a whole collection. Presenting only the best is recommended.